Description

Big Data is a popular buzzword but it is very vague and can be somewhat scary. In this course I explain what Big Data in advertising actually is, and try to remove some of the confusion around the subject. This course gives everyone from beginners to professionals a quick overview of what data means to digital advertising. I review the companies involved, define the types of data advertisers look for, when and why advertisers buy data, how users share it (knowingly or unknowingly), and much more.In this 35 minute course I cover the following topics:What Personal Data (PII) isWhat laws exist to regulate data collectionDifferent types of Data Categories that Advertisers look forDemographicBehavioral Contextual Retargeting LocationHow data is actually collected Ad-Tech companies involved in the data & ad delivery processAt the end of the course you will have a better understanding of what kind of data is being collected about you, and how advertisers use that data to target their ads. You will also have a better understanding of why you see certain ads on each of your devices. ———————Real Student Testimonials: Very clear and to the point. I like the graphics. – David Peterson Very clear presentation. I understand very easy. – Catalin BadeaReviews from Other CoursesDigital Advertising & Marketing 101 The real-world examples almost makes it self-explanatory. Professionally done and author speaks with authority – i.e. he knows what he’s talking about and it shows. – AJ Du Toit Thought this was an excellent introduction course. Working in the industry without a huge amount of experience in this area, it was a great way to familiarize myself with topics in ongoing conversations internally and externally. Will be taking 201 to further my understanding. – Jocleyn Armour It is advertised as a 101 course and it did exactly that and very well, touching on the building blocks of Digital Advertising and Marketing. Good job Ben. – Jean CDigital Advertising & Marketing 201 When combined with Ben’s 101 course, the two classes make for a thorough and well-organized primer on digital media today. Perfect for marketing people and agency folks (creative, account) who are not immersed in a media agency. It will give you a foundation for how digital media is structured, a clear explanation of the jargon and acronyms you’ll hear bantered about, and a better understanding of the opportunities available. The 201 course goes into important detail about some of the key changes that have taken place in digital advertising recently. Ben explains the concepts clearly and succinctly. Definitely worth the time investment. – Shawn E Fraser This course is amazing. I do affiliate marketing and always wanted to learn about programmatic advertising and this course me taught that. I completed this for an interview and the employer was really impressed by the knowledge I had. Hope there is another in-depth version of this course. Where he goes into ad platforms or ad servers and teaches the real world applications. – Suryameet Singh Comprehensive overview…detailed! – Kaithlean Crotty-ClarkIntroduction to Programmatic Advertising I’m in advertising sales and have been looking for a clean easy way to explain and also test my root knowledge of the programmatic ad space. It was very helpful and simple to understand which is hard to do with this topic. – Raul Bonilla “Being an advertising agency media planner and buyer, having this hands on information helps when we face a decision to go into the digital advertising space. Your 101 and 201 was extremely informative and truly like your overviews in a very simplistic explanation. Thank you and look forward to your future courses.” – Diane Tody——————— According to recent trends by Statista, the digital marketing & advertising industry is on pace to be worth over $330B a year by 2021. If youre not already learning about this industry, you will be soon. Get a jump start on your career, your co-workers, and peers by taking this intermediate-advance level course.