Brand & UX Design: Intro to User Experience for Brands



If you ask 10 designers about the relationship between brand and UX, youll get 10 different responses. There is a lot of confusion out there and you dont always know who to listen to. Well Ive spent the last few weeks studying this subject and have prepared a definitive breakdown of the relationship between brand and UX.By the end of this class, you will be able to explain what a brand is, what makes a good brand great, and how brand and user experience are related to each other.In order to accomplish this objective, were going to first establish the modern definition of brand. Were going to discuss the qualities of a great brand, how a brand has a personality, and throughout this course well also be doing some exercises to help reinforce what youre learning along the way.There is no prior knowledge required for this class. Enjoy!