Many businesses (both in the products and services category) areignored or forgotten in possible usage situationsbecause theyareeither unknown or simply perceived as weak brands. The owners of thesebusinesses have not put enough effort into how their prospects will think oftheir brand, when they would think of it, where they would think of it, and howoften they would think of it.And since the extent to which a business is remembered andpatronized by customers is often determined by how well it is known, perceivedand trusted as a brand, I decided to create this course. The Business Branding Toolkit course willhelp you asanentrepreneur, business leaderormanagerto understandthe concept of branding as it applies to business growth and profitability,howyoucan use branding to properly positionyourbusinessto be able to attract the right customers, and howyoucan sustain the resulting goodwill.As a seasoned brand visibility specialist and expert in brandstrategy development, advertising, idea generation, creative writing(copywriting and content development), business strategy development andmarketing (offline and online), I have put together this course from a backdropof my experience working with top brands.Ive worked on different international brands likeKelloggs, Pringles, Wrigley, Johnnie Walker,Lipton, Infinix, MTN, and some national brands like Sterling Bank, Interswitch,Globe Motors, Konga, Wakanow, Bayelsa State, Quickteller, Minimee Chinchin,Roycoand others.