This course is for career marketing communication professionals, entrepreneurs and digital strategistswho wish to learn conversion rate optimization skills including A/B Testing, split testing and other tests within the sales funnel.Students of marketing, and VP, Director and C-Level executives with marketing oversight responsibilitieswho to learn an essential skill set optimal ROIthat you can’t find in college courses. It is the companion course for the author (Scott Frangos) and course instructor’s book, The Marketer’s Concise Guide to CRO. It’s well reviewed on Amazon, but instead of $17.99 there, we have arranged for a digital version to be available to students for $1. Included are a series of lectures, plus exercises and case studies with a quiz to help you lock in your learning. We review popular plugins and SaaSprograms for split testing and are adding more lectures as the course continues.