Guerrilla Marketing School


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An interactive workshop exploring guerrilla marketing ideas and non-traditionalmarketingFrom ancient Greece to the world’s most successful small car launch, youwill explore guerrilla and non-traditional marketing as its evolved throughoutthe ages.Hayes shares his personal case studies from his 15 year career as aCreative Director and global pioneer in modern guerrilla marketing.You will discover the tricks and creative techniques to develop effectiveguerrilla marketing ideas. The final lectures will give you the opportunity to apply what you’velearned and flex your creative muscles in answer to two fun, challengingbriefs.Finally, submitted student work will be subject to a kind but faircritique which will help you sharpen your skills and abilities to sell creativethinking.</p></p>