PR for Video Games: How to get press to cover your game



Learn the fundamentals of PR for video gamesHow do you explain your game?What to include in a press kit for your game?How do you write a good press release?What is the best way tocontact journalists?How do you pitch your game to a journalist?The aim of this course is to help you get started withPR for your video game. You will get theory and hands-on tips about finding your game’s unique selling points (USP), putting together a press kit, writing a press release, and pitching your game to a journalist. We’ll dive into thewhen, where & how of contacting journalists, using examples of press releases and emails.This course combinestheorywithexperience, and provides you withpractical examples through interviewswith PR professionals in the games industry.This course includes interviews with:Katie Stegs(Lumi Consulting,Crossy Road)Leonie Manshanden(Indie DevKit,Call of Duty,BioShock Infinite, Mortal Kombat)Nino de Vries(The Next Web, Power Unlimited)At the end of this course, you have a solid foundation to tackle your games PR plan.