This course covers so much material! I am going to college for business management. This marketing is a mirror image of my marketing class. Marketing is essential for anyone going into any type of business. Accounting, management, marketing, analytic and so many more careers need marketing principles. This course will take you from knowing nothing to knowing an incredible amount of knowledge. Advertising is covered as well. We will learn about packaging, buyer to buyer promotion, different marketing strategies, consumer habits, Target market strategies, bundling, Classifying consumer products, Crucial components in marketing. What a SWOT analysis is and why every business uses one. Internal and external environmental marketing, what we can and cannot control. Consumer situation factors. Different types of advertising and why certain strategies are favored in certain markets. There is so much more and we will go in depth together on each and every subject. No previous experience required. College standard material.