YouTube is an amazing if often overlooked resource for artists to communicate directly to their audience through showcasing process, highlighting finished pieces, selling merchandise, and more.  As one of the world’s top search engines owned by the world’s top search engine, YouTube is a huge opportunity for artists to really boost their profile and potentially make money through doing so.  In this course we cover the basics of setting up a YouTube channel and the various ways artists can best tell their story through video.  We’ll also look into best YouTube practices for success, and I’ll give you the basics on how I would edit an artist process video with Adobe Premiere.